U.S. Trademark Strategy: What Asian Companies Should Consider Before Entering the Market

On October 26th, Lauren Leipold, J.C. Heinbockel, and Raymond Wong presented “Trademark Strategy for Asian Companies Entering the U.S. Market: Trademark Protection and Monetization.” The program explored an increasingly important question for companies looking to grow in the United States: how can trademark strategy support not just brand protection, but broader business objectives?

For Asian companies entering the U.S., one of the most important distinctions is that U.S. trademark rights are based largely on use in commerce. Registration … Read the rest

FDA announces new strategy to prevent contamination of fresh and frozen berries

The FDA has developed a new strategy to prevent the contamination of fresh and frozen berries with viruses such as hepatitis A and norovirus.

“Collaboration between regulators, the global berry industry, and other interest holders has been critical for the development of this strategy. We look forward to ongoing collaboration to ensure the success of this strategy, and others, for the prevention of foodborne illness,” said Conrad Choiniere, director of the Office of Microbiological Food Safety at the FDA’s Human … Read the rest

My Simple Strategy to Generate 30 Content Ideas in Minutes

Consistently coming up with engaging, helpful content can be tough, especially when you’re juggling work and other responsibilities. It’s easy to feel overwhelmed by the pressure to keep your content fresh and interesting, but there’s a way to make it easier. By using a simple AI prompt that I use regularly, you can quickly generate a variety of content ideas tailored to your industry and audience, helping you stay consistent and keep your followers engaged without the usual stress. Here’s … Read the rest