On October 26th, Lauren Leipold, J.C. Heinbockel, and Raymond Wong presented “Trademark Strategy for Asian Companies Entering the U.S. Market: Trademark Protection and Monetization.” The program explored an increasingly important question for companies looking to grow in the United States: how can trademark strategy support not just brand protection, but broader business objectives?
For Asian companies entering the U.S., one of the most important distinctions is that U.S. trademark rights are based largely on use in commerce. Registration … Read the rest