Civil Law

U.S. Trademark Strategy: What Asian Companies Should Consider Before Entering the Market

On October 26th, Lauren Leipold, J.C. Heinbockel, and Raymond Wong presented “Trademark Strategy for Asian Companies Entering the U.S. Market: Trademark Protection and Monetization.” The program explored an increasingly important question for companies looking to grow in the United States: how can trademark strategy support not just brand protection, but broader business objectives?

For Asian companies entering the U.S., one of the most important distinctions is that U.S. trademark rights are based largely on use in commerce. Registration … Read the rest

Civil Law

MLB’s Effort to Trademark ‘Play Ball’ Strikes Out at USPTO

IPNews® – Major League Baseball recently suffered a loss to the United States Patent a Trademark Office.

The league was attempting to trademark “Play Ball”. However, the trademark office has refused the application multiple times. To continue reading, click: MLB’s Effort to Trademark ‘Play Ball’ Strikes Out at USPTO

The Infrastructure for the Future of Law – LexBlog… Read the rest

Civil Law

Starbucks Trademark Fight: Coffee Chain Targets Employee Union

IPNews® – Starbucks has joined the ranks of companies fighting their own unions.

The Starbucks union, called Starbucks Workers United, has been taking actions that Starbucks claims are infringing its trademark rights. As exhibit A Starbucks is alleging that consumers are being confused between it’s own social media and the union’s controversial social media posts. To continue reading, click: Starbucks Trademark Fight: Coffee Chain Targets Employee Union

LexBlog… Read the rest