The 2026 ‘burning issues’ confronting firm leaders


Keywords: Uncertain, Unstable, Changing, Chaotic, Complex, Technology, AI, Private Equity, Talent, Litigation Finance


[Editor’s note: This post is an large excerpt from Patrick’s and Michael’s annual survey of law firm leaders. By a wide margin, what makes this year’s survey so interesting are the numbers of issues that five or ten years ago, no one would have seen coming—AI, PE investment in law firms. Many thanks to Patrick and Michael for sharing these interesting and provocative findings. wdh.]

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When Would Google Say Your Startup Law Firm Needs a Blog?

Does your startup law firm need a blog? 

According to Google’s experts, not necessarily, but in some cases a blog is a plus. 

In a Search Engine Roundtable article by Barry Schwartz, insights from John Mueller, Google’s Search Advocate, and Danny Sullivan, Google’s Search Liaison, were highlighted to explore when blogging makes sense for start up businesses.

Mueller previously explained that blogging isn’t essential for SEO, but it can be impactful when done right:

Make a blog when you are

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