Law firms invest enormous amounts of time, energy and money into events. Between sponsorships, client receptions, seminars, roundtables, webinars and conferences, events often represent one of the largest investments in a firm’s marketing and business development budget. Attorneys spend hours preparing presentations. Marketing and business development teams manage logistics, invitations and promotions. Weeks or even months of planning go into making sure everything runs smoothly.

Given that level of investment, you’d think every firm would have a clear strategy for … Read the rest