Advertising agency agreements require careful balancing of legal risk, commercial realities, and long-term working relationships. In a recent webinar, Venable partner Barry M. Benjamin discussed how brands and agencies can structure agreements that support collaboration while addressing the unique issues that arise in creative services, media buying, influencer marketing, and promotions administration.
Whether you are negotiating an agency agreement for creative services, media buying, influencer marketing, or promotions administration, each area has particular concerns. Because difficult initial contract negotiations may … Read the rest