Are we (virtually) there yet? Waiting for the rise of the metaverse from a brand owner’s perspective

We are now almost one year on from Mark Zuckerberg’s much talked-about October 2021 letter announcing, among other things, the change of the name of his company from Facebook to Meta, reflecting the company’s commitment to revolutionising social connection through virtual reality.

Zuckerberg’s expansive vision of a metaverse currently remains more of a fantasy than a (virtual) reality: we are still not at the stage where participants can enter a single online location and participate in an immersive, multi-faceted virtual … Read the rest

Jury trial begins in fraud and conspiracy trial involving Blue Blue, an iconic Texas brand

AUSTIN — The timeline played the starring role during the opening arguments at the jury trial of the United States v Paul Kruse.

 Department of Justice attorney Matthew Lash for the prosecution and Houston defense attorney Chris Flood opened the trial. Taken together, they suggested that a food company, during an investigation, can fully cooperate with FDA and state agencies but still face conspiracy and fraud charges if it does not respond with thorough responses to public inquiries that may … Read the rest