Are we (virtually) there yet? Waiting for the rise of the metaverse from a brand owner’s perspective
We are now almost one year on from Mark Zuckerberg’s much talked-about October 2021 letter announcing, among other things, the change of the name of his company from Facebook to Meta, reflecting the company’s commitment to revolutionising social connection through virtual reality.
Zuckerberg’s expansive vision of a metaverse currently remains more of a fantasy than a (virtual) reality: we are still not at the stage where participants can enter a single online location and participate in an immersive, multi-faceted virtual … Read the rest