While Testing Bluesky, Major Publishers Are Staying on X (Twitter) and What It Means for Bloggers
Despite recent controversies and shifting dynamics, X (formerly Twitter) remains a vital space for engaging with influencers.
While some major publishers like The Guardian and NPR have announced their withdrawal from the platform, Sara Guaglione of Digiday reports the reality is that many influential voices—and the communities, including bloggers, they cultivate—are still active there.
Over a dozen major publishers, including The New York Times, Reuters, and Vox Media, continue to maintain a presence on X, per Guaglione. Even as referral traffic from the platform has declined in recent years, it remains a notable source of engagement.
For legal bloggers, this means X continues to be a “busy intersection” for thought leadership and influence.
Engaging with influencers on X, and Bluesky, as it evolves—by referencing the work of reporters and leading bloggers, quoting their articles, and acknowledging them through citing their handles-remains an effective way to connect and build credibility.
Though social media continues to evolve, the need to engage with influencers and thought leaders where they reside remains unchanged. Doing so you’ll build a name and influence by having thought leaders get to know you and cite you and your work.