How to Make Business Development Research More Useful for Lawyers

I’ve worked with lawyers who ask for a company research report before a meeting, receive a beautifully prepared document and then admit they only had time to skim the first page. I’ve also seen business development teams spend hours gathering information about a prospect without knowing exactly what the lawyer plans to do with it. Both situations illustrate a common challenge in law firm business development: we have access to an enormous amount of information, but we don’t always spend … Read the rest