Partial compliance is noncompliance: Lessons from California’s $2.75 million settlement with Disney

On February 11, 2026, California Attorney General Rob Bonta announced a $ 2.75 million settlement with The Walt Disney Company (“Disney”), the largest civil penalty to date under the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively, “CCPA”), resolving claims that Disney’s opt-out mechanisms did not fully satisfy CCPA requirements. This settlement stems from California’s 2024 investigative sweep examining streaming services’ compliance with the CCPA.

The Attorney General’s complaint (“Complaint”) centered on Disney’s targeted advertising … Read the rest

California’s New Price Transparency Law May Reshape Pricing Practices in Broad Range of Industries

Effective July 1, 2024, new California Senate Bill 478 (SB 478)[1] bans the practice of “drip pricing,” where the price for product or service is advertised without including all mandatory fees and charges that consumers must pay.[2] This law applies to nearly all businesses that sell or lease goods and services to California consumers[3], excluding only commercial transactions and certain industries that are already subject to pricing regulations. The ramifications of SB 478 are likely to significantly impact advertising and pricing … Read the rest